It’s no secret that graphic designers are in high demand these days: from freelance web design to designing major advertising campaigns for global corporations, it seems like the options are endless. We’ve compiled a shortlist of some of the most interesting career paths for graphic designers, which will help you get a better sense of what could await you after graduation, should you decide to pursue a degree in graphic design.
1. Web developer
2. Advertising designer
Do you find yourself analyzing and critiquing advertisements in magazines, TV commercials or on billboards? Do you have a passion for making ordinary things more beautiful and appealing? If so, channeling your love for graphic design into the world of advertising might be right for you. Being a team player is a must for advertising designers, as they typically work closely with copywriters, art directors and other creatives — not to mention their clients.
3. Branding designer
While it takes a long time (and a lot of experience) to become a senior branding designer for large companies, the demand for “small batch” branding designers is on the rise in a world where more and more people are working for themselves and building their own brands.
Typically, a freelance branding designer will work with a client, such as a blogger or small business owner, to create everything from their logo and website to the packaging of their products. If you enjoy seeing a project from start to fruition, and helping people and companies achieve their goals through good design, branding might be the right career for you.
4. Multimedia artist/animator
Do you dream about creating special effects for movies or tv shows? Have you always wanted to work for Pixar or Dreamworks? Do you love all things software-related? If so, consider looking into this graphic design field. While you need a bachelor’s degree in graphic design and an impressive portfolio, you don’t need tons of animation or special effects experience to enter the field; most studios provide their entry-level employees with on-site training.
5. Print designer
While there are certainly fewer print design jobs now than there were 20 years ago, artwork that is designed to be used for printed materials (think books, magazines, newspapers, brochures, etc.) is still in demand. Due to the fact that fewer graphic design students are studying print design, those who do have the opportunity to make a bigger impact in the field. Print design is a highly technical field, and requires not only artistic skill, but the ability to “digitize” one’s work utilizing the latest technology.
If you’re interested in pursuing a degree in graphic design, but are unsure in what way you want to direct your career, take the time to do a little research and you’ll realize that graphic design is a varied field — with a diverse number of job opportunities available based on your unique interests.
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